
Welcome to
BRIMFUL
From curiosity to capability
Digital Services
01.
Artificial Intelligence
Training
Training leaders and their teams to use AI models with confidence and purpose. Building AI literacy and skills across the organisation so it becomes part of everyday workflows.
02.
Digital
Transformation
Making more of the digital world. Is your approach to digital working for you? Content, platforms, and production - shaped to fit your goals and your people.
MAKE TECHNOLOGY WORK FOR YOU
The real opportunity with new technology isn’t the tech itself – it’s how people use it to work, connect, and think better. Simply being in the digital space is no longer enough.
Accessible tools like AI give us a golden opportunity to work smarter, serve customers better, and strengthen human connection – but only if we know how to use them well.
So ask yourself:
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Do you understand what AI could do for your organisation?
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Are your people confident using it in their day-to-day work?
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Is your digital approach still working for your goals, your customers, and your team?
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If you don’t have all the answers – that’s OK. This is a fast-moving space, and no one has it all figured out yet.
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Brimful guides leaders and teams through this shift, building AI literacy and skills across the organisation. We help you use technology to enhance what you do best, keep people at the centre, and turn curiosity into capability.
WHO´S THE FACE BEHIND BRIMFUL?
An early adopter of new technology and new ways of working, Asher Finlayson has built a career on embracing change and making it work for people and organisations. With over 20 years in digital and international broadcast media - including leading major digital transformations - he knows how to combine creativity and technology to create lasting impact.
Storytelling has always been at the core of Asher’s approach. Whether leading national newsrooms, building platforms, or producing content for global brands, he has consistently sought smarter, more effective ways to connect and deliver results.
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The rapid rise of AI is, in his view, the most exciting shift the digital world has seen. Asher works with business leaders to cut through the noise, understand what AI can truly do for them, and build the literacy and skills to use it well. His approach is firmly human-first - ensuring AI strengthens connection, improves performance, and aligns with organisational purpose.
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For leaders ready to explore the possibilities of AI and digital transformation, Asher offers clear insight, practical strategies, and a proven ability to turn curiosity into capability.

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Asher has worked with:










THE JOURNAL
From digital transformation projects, to retail media, content monetisation and interactive media, here's some inspiration and foresight.
Contact
Let us know if you're ready to make more out of your digital presence.
+64 27 505 3507