Training video insights are better with interactives

Data isn't just important - it's everything. And when it comes to employee training, data from interactive video is pure gold. Let’s see how you can use this treasure trove to supercharge your training programmes.

Why Data Matters in Training:

Think of data as your training GPS. It tells you where your employees are excelling and where they’re getting lost. It helps you make informed decisions, ensuring your training hits the mark every time.

Interactive Video: Your Data Goldmine:

Interactive video isn’t just engaging - it’s a fountain of insights.

Here’s what you can tap into with training video insights:

• Engagement Metrics: Know how long employees are watching, what they rewatch, and where they drop off. This shows which parts of your content are working and which aren’t.

• Quiz Scores and Assessments: See how well your employees understand the material. Spot areas that need more attention.

• Completion Rates: Track who finishes the training and how long it takes. This helps gauge your training’s effectiveness.

• Interactive Elements: Understand how employees interact with clickable elements and decision points. This informs future content and customisation.

Real-World Wins:

R U OK?, an Australian harm prevention charity, used interactive video to enhance engagement in their mental health awareness campaigns. By integrating role-play elements and branching scenarios, they made it easier for viewers to navigate complex conversations about mental health. This interactive approach led to a high engagement rate, with one in three viewers exploring different conversational paths. Tracking the journey a user takes through the video is essential for understanding how effectively the content engages them throughout the experience.

Anastasia Simmons, Brand and Marketing Manager at R U OK? was impressed with how they could see the most popular user journeys through their video. "With your typical videos you see a massive drop off rate within the first 15 seconds, and we didn't see this at all with the video we saw on the Vudoo platform. People were trialing different responses. They didn't just take one linear journey."

The Australian Tax Office (ATO) used interactive video to teach their users how to efficiently go about filing tax returns. By analysing engagement metrics and quiz scores, they identified sections that needed enhancement. This optimised training programme resulted in a significant improvement in compliance test scores and reduced regulatory issues. The insights gathered from interactive elements allowed the ATO to continuously refine and improve their training content, ensuring that employees had the most pertinent information and were better prepared for compliance challenges.

Data from interactive video isn’t just numbers on a screen. It’s a roadmap to better training. By understanding engagement patterns and knowledge gaps, you can continuously improve your training efforts. Ready to unlock the power of data for your training? Reach out to us and start your journey towards data-driven training today.