Playing with Digital Technology is Good for Business

Is AI the new Kale? It's everywhere and we're all pretending we've ALWAYS loved it...

Technology is advancing at breakneck speed, and businesses that are playing with digital technology are finding out why it's good for business. Whether you’re looking to boost efficiency, spark innovation, or stay ahead of the competition, embracing new tech can be a game-changer for your business. Here’s why stepping into the world of tech experimentation is worth your time – and how you can get started today.

The Top Benefits of Playing with New Digital Technology

1. Stay Ahead of the Competition

Trying out new tools early means you’re always one step ahead. By adopting emerging technologies, you can uncover opportunities, identify trends before they explode, and deliver unique solutions that set you apart. Being an early adopter positions your business as a leader in your industry.

2. Boost Efficiency

Imagine automating time-consuming manual tasks, streamlining workflows, and freeing up your team to focus on big-picture goals. New tools, from AI-driven solutions to project management software, can eliminate inefficiencies and create more time for strategic thinking. With smarter workflows, you’ll achieve more in less time.

3. Spark Creativity

Experimenting with tech isn’t just about improving operations; it’s about opening doors to fresh ideas. New tools can inspire different ways of working, tackling challenges, or even creating new products and services. A culture of tech experimentation fosters creative problem-solving and fresh perspectives within your team.

4. Future-Proof Your Business

The pace of technological change isn’t slowing down. Businesses that explore and adopt new tools now are better prepared for tomorrow. By experimenting with tech today, you’ll build a resilient organization that adapts quickly to market shifts and technological advancements.

How to Get Started with New Tech

1. Start Small

Focus on one area of your business to test a new tool. For instance, you might explore automating customer emails, improving social media engagement, or simplifying your project management processes. Starting small helps you measure success and reduces the risks of overwhelming your team.

2. Involve Your Team

Tech adoption works best when everyone is on board. Involve your team in the decision-making process, encourage collaboration, and ask for feedback. This not only reduces resistance but also sparks ideas from employees who work with these tools daily.

3. Pilot and Measure

Before committing to a full-scale rollout, test the new tool in a controlled environment. Choose a specific project or team to use the tool and measure its impact. Track results like time saved, customer satisfaction, or revenue growth. Use the insights to decide whether to expand its use across the organization.

Real Examples of How Tech Experimentation Pays Off

In the newsroom we started using Frame.io, a powerful video collaboration platform that streamlined our newsroom video workflow. It allowed our team to review, edit, and approve content in real time, exponentially speeding up production and enabling us to deliver accurate content faster than ever before.

In a small TV production company we leveraged VID IQ and TubeBuddy, YouTube analytics and optimization tools, to analyze our channel’s performance. By using its insights to refine our strategy, we grew our audience to over 200,000 subscribers, opening up a brand-new revenue stream.

And in another big newsroom, we experimented with drones for aerial visuals, which quickly became a staple of our video offering. These stunning visuals elevated the storytelling quality and provided a fresh perspective that captivated audiences.

These success stories demonstrate that experimenting with tech is no longer optional - it’s essential for staying competitive and innovative.

Need Help Navigating New Tech? Let’s Talk

Exploring new tools can feel overwhelming, but it doesn’t have to be. At Brimful, we specialize in helping businesses like yours find, test, and implement the right tech solutions to create impact where it matters most. Whether it’s boosting your workflows, engaging your customers, or transforming your operations, we’ve got the expertise to guide you.

Let’s chat about how we can help your business embrace innovation and thrive in today’s fast-moving world.